Panoptica and Narrative Tracking
Note: Ben Hunt's new project mentioned by Gil Friend during the OGM 2025-11-06 call. This page covers the concept and tool.
What is Panoptica.ai?
New site by Ben Hunt and Rusty Gwynn for tracking global narratives
How It Works
- AI scanning of ~8,000 sites worldwide
- Regular, ongoing basis
- Distills trends in conversations
- Multi-colored graphs showing rise and fall
- Topics tracked: bubbles, recession, interest rates, etc.
The Concept
Provides a "meta-view on the stories that power the world"
Understanding which narratives are gaining/losing traction globally
Content
- Wealth of articles and analysis
- Much of it "very OGM-y" according to Gil
- Worth exploring for OGM community
Related: Epsilon Theory
Ben Hunt's earlier project, newsletter focused on narrative analysis and market psychology
Comparison
Similar concept to Marshall Kirkpatrick's work, but:
- Panoptica: Broader global narratives
- Marshall: Focused on sustainability/regeneration
Why It Matters
Narratives drive:
- Markets
- Policy
- Public opinion
- Investment decisions
- Social movements
Understanding narrative trends = understanding what's coming
Assessment
Gil found it "fascinating" and relevant to OGM interests in systems thinking and cultural patterns.
Related Concepts
- Ben Hunt
- Rusty Gwynn
- Second Foundation Partners
- Epsilon Theory
- Marshall Kirkpatrick
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