Tab Groups Discovery
Note: This was Doug Breitbart's main check-in topic during the OGM 2025-11-06 call, describing it as "life-changing." This page provides context on the feature and its impact.
What are Tab Groups?
Tab Groups are a browser feature (available in Chrome, Edge, and other browsers) that allows users to:
- Organize tabs into named collections
- Collapse/expand groups
- Color-code groups
- Save groups for later
- Close groups without losing them
- Free up memory while maintaining organization
Doug's Situation Before
The Overwhelm
- 4-5 browser windows across 3 monitors
- 45-50 tabs per window
- Total: ~250 tabs
- Tabs so small they couldn't be differentiated
- "Emotionally, they're there. They exist."
- Morning routine: "Overwhelming crap. Like, what do I do now?"
The Computer Impact
- "My poor little laptop that could"
- Asking "mini-computer demands" of it
- Resources exhausted
- Performance degraded
The Psychological Weight
Tabs represented things he "didn't want to lose" but couldn't actually find or use effectively.
The Discovery Moment
Context: At 69 years old, Doug's executive function as an ADD person had "finally fully matured"
The Process:
- Saw something flash about browser functionality
- Noticed "Tab Groups" in a menu
- "Okay, I think this is my path to emancipation, to tab emancipation"
- Because of newly vested executive function, "able to learn it and master it very, very quickly"
The Transformation
What Doug Did
- Sorted and bucketed 250 tabs into groups
- Closed those groups
- Closed the browser windows
- Freed up computer resources
- Now only keeps 1-2 relevant tab groups open at a time
The Impact
"This is life-changing for someone like me"
- Computer functioned again
- Things started to flow
- Could actually work
- Not in constant overwhelm
- Only relevant tabs visible
Zooming Out: The Bigger Picture
Doug connected this personal discovery to his core philosophy:
Core Belief
"Every human being has value to add and contribute"
Key Question
"What do each one of those individuals need in order to be enabled to contribute?"
Third Question
"How do we meet everyone's needs?"
Tab Groups as Example
Doug found what he needed to be enabled to contribute - and it unleashed:
- "Flood tide of capacity"
- Organization
- Moving into action
- "Unleashing the hounds in all sorts of ways"
Connection to Environmental Neurodiversity
This discovery exemplifies Scott Moehring's Environmental Neurodiversity hypothesis:
- Neurodiverse people develop robust coping strategies
- Strategies essential for them may now be needed more broadly
- Information overwhelm affecting everyone
- Tools designed for ADD becoming universally valuable
The Maturity Factor
"At the tender age of 69 as an ADD person, my executive function is finally fully matured"
This enabled Doug to:
- Recognize the problem clearly
- Find the solution
- Learn it quickly
- Implement it systematically
- Reap immediate benefits
Executive Function Components
What Doug's matured executive function enabled:
- Problem recognition: Seeing the tab problem clearly
- Solution seeking: Actively looking for tools
- Rapid learning: Mastering the feature quickly
- Systematic application: Organizing 250 tabs efficiently
- Follow-through: Actually closing and managing groups
Implications for Tool Design
What Made Tab Groups Work
Simple:
- Native to browser
- No installation
- Basic interface
Powerful:
- Solves real problem
- Flexible organization
- Visible results
- Memory benefits
Accessible:
- Always there in the menu
- Built-in, not add-on
- No subscription
- Works immediately
Design Lesson
The best tools:
- Solve real overwhelm problems
- Are simple enough to learn
- Are powerful enough to transform
- Match the user where they are
Related to Other Topics
Remixability
Like Scott Moehring's modular approach - taking complexity and making it manageable chunks
Curiosity and Attention
Overwhelm as barrier to engagement - organization as enabler
Human Potential
Meeting specific needs to unlock contribution
Browser Support
Tab Groups available in:
- Google Chrome
- Microsoft Edge
- Brave
- Other Chromium-based browsers
Implementation varies slightly by browser but core concept is consistent.
Related Concepts
- Executive Function and ADD
- Environmental Neurodiversity
- Human Potential and Needs
- Curiosity and Attention
- Doug Breitbart
Back to README